LAS VEGAS — July 26, 2018 — Allegiant (NASDAQ: ALGT) and Minor League Baseball™
(MiLB™) announced today a national partnership agreement designating Allegiant as the “Official
Airline of Minor League Baseball.”
With more than 115 current overlapping markets in the U.S.,
the hometown airline of cities across the country is now the official airline of America’s hometown
baseball teams.
“We’re beyond excited to announce this new partnership with Minor League Baseball and to
become the official airline for clubs nationwide,” said Scott DeAngelo, Allegiant chief marketing
officer. “Since 2001, Allegiant has flown countless sports fans to cheer on their home teams on
affordable, nonstop flights, and this partnership reinforces our commitment to the 118
communities we serve as their hometown airline.”
In addition to the designation as the “Official Airline of Minor League Baseball,” Allegiant will
engage with fans through various touchpoints in the ballpark as they cheer on their favorite MiLB
teams. At select games, fans can participate in Friday Fly Away giveaways for a chance to win
nonstop flights to great destinations all across the U.S. Allegiant will also serve as the naming
rights partner of a digital advertising network that spans multiple MiLB markets across the
country.
Other aspects of the partnership consist of inclusion in the MiLB Charities CommUNITY initiative,
an ongoing program to promote unity, understanding, acceptance and inclusion at MiLB
ballparks, and serving as a Presenting Partner at the 2018 Baseball Winter Meetings, the largest
gathering of baseball executives in the country, Dec. 9–13, in Las Vegas.
“Our two organizations share a collective vision for and commitment to the communities we
serve,” said Minor League Baseball’s Chief Marketing & Commercial Officer David Wright. “We
are proud to partner with an industry leader, and look forward to amplifying key activations and
extending the partnership beyond the ballpark.”
Since 2001, more than 80 million passengers have flown on Allegiant via nonstop, ultra-low-cost
flights to destinations acros
********************************
You can check me out on Facebook or follow me on Twitter @historianandrew
No comments:
Post a Comment